Behind every five-star bed and breakfast lies a host who’s learned the hard way: you can’t please everyone. In the age of online reviews, hospitality providers walk a tightrope between maintaining standards and managing unrealistic expectations.

Take the case of Emma’s historic Edinburgh townhouse B&B. Despite offering luxury linens and award-winning breakfasts, she received a three-star review because “the antique floorboards creaked.” Nevermind that the listing clearly described the 18th-century building’s character.

Now, Emma starts each guest interaction with a cheerful disclaimer: “Our home has personality – you’ll hear the house settle just like we do!” This honest approach has actually increased her bookings, attracting travelers who appreciate authentic experiences over sterile perfection.