Starting August 1, 2025, former President Donald Trump announced a 50% tariff on all Brazilian imports to the U.S., citing long-standing trade imbalances.

This move could significantly affect American consumers, especially since Brazil provides around a third of the coffee consumed in the U.S., with roughly eight million bags exported annually, according to Reuters.

Orange juice could also become more expensive, as over half of the U.S. supply comes from Brazil, potentially disrupting many Americans’ morning routines.

Trump said the U.S. has had ample time to address its trade relationship with Brazil but ultimately found it to be “unfair,” citing high tariffs and trade barriers on Brazil’s part that weren’t reciprocated.

In response, Brazilian President Lula da Silva asserted on Twitter that Brazil is a sovereign nation with independent institutions and will not accept pressure or interference from foreign governments.

Lula also referenced Brazil’s ongoing legal actions related to a failed coup attempt, emphasizing that such proceedings fall solely under the authority of Brazil’s judiciary and are not subject to external influence.

Brazilian Minister Gleisi Hoffmann criticized Trump’s remarks and policies, saying Brazil is no longer submissive to U.S. pressure, unlike under former President Bolsonaro. She urged Trump to focus on his own country’s challenges and to respect Brazil’s autonomy.